“My look isn’t plotted out, like, I’m going to have red hair because it’s a new record. It has to be genuine, not a branding concept.” – Alicia Keys: Elle Magazine, July 2010

Alicia has just been added as a performer at the 2010 BET Awards. They air live on BET on June 27 at 8pm ET.

Superstar Alicia Keys has sung the praises of “brilliant, beautiful” Durban, and paid tribute to the unique wellness centre which she had funded.

And then, to the surprise of everyone at The Blue Roof Wellness Centre, she sang to her mother, Terri Augello, who was also visiting the Wentworth centre, and then to the dedicated staff.

She sang Pray For Forgiveness, to her mother and I am Superwoman, to the staff.

The state-of-the-art care centre, which provides Aids treatment and care for 1 000 patients a month, has been made possible by Keep A Child Alive. (Read more… )

Alicia performed at the World Cup Kick-Off Concert. You can watch her performance here.

Alicia spoke at a press conference in Johannesburg, South Africa launching Keep A Child Alive’s Africa vs. AIDS Campaign.

Alicia was spotted in South Africa with Heat Magazine after her press conference for Keep A Child Alive. They gave her a vuvuzela, a South African instrument. Click here to see a clip of Alicia with her vuvuzela.

Where did you grow up?
The mean streets of Hell’s Kitchen, NYC.

Were you a good student? Did you like school?
Yes! I made everyone love me, and I was not ashamed to be smart. I liked school as much as anyone “likes” school at 17

What was the worst popular trend when you were going to school?
To wear sneakers too small so your feet looked little! (Stupid! Ouch!) (Read more… )

Digitaria, a leading digital marketing and technology agency has just begun a partnership with Grammy Award-winning musician and writer Alicia Keys on her most recent endeavor, I Am A Superwoman (IAAS.com). With the mission of utilizing content to empower women, Digitaria will help Alicia Keys create a site that aims to connect women with one another, continuing the inspiration Keys learned from her mother and grandmother.

“I just want to continue that legacy, you know, of compassion, and of service, and of really being like someone that people can relate to, and can understand and say, ‘You know what? She’s just like me. And if she can do it, I can do it,’” Keys said. ” And we can all kind of figure this out.”

In order to fulfill the site’s goal, IAAS.com needed a Head Blogger to be the voice of the site to create and maintain inspiring content. To fill this prestigious position, AK Worldwide, Keys’ company, conducted a nationwide job search. Entering into a co-branded partnership with Monster.com, the campaign leveraged the Monster Job Search Engine and Resume Submission Services. (Read more… )

Alicia & her fiance Swizz Beatz were seen at Heathrow Airport on their way to South Africa.