On Wednesday, Kim Kardashian is going to die a little. So is her sister, Khloé, not to mention Lady Gaga, David LaChapelle, Justin Timberlake, Usher, Serena Williams and Elijah Wood.

An ad with Kim Kardashian promotes Buy Life, in which celebrities will temporarily  give up their online lives for charity. That day is World AIDS Day, and each of these people (as well as a host of others — the list keeps growing) will sacrifice his or her  own digital life. By which these celebrities mean they will stop communicating via  Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.

“Dry your eyes, everybody,” Ryan Seacrest, the “American Idol” host and another participant in this cyberstunt, says in a videotaped “Last Tweet and Testament” that will be posted on his Facebook profile — and appended to a final post on Twitter — sometime after midnight on Tuesday night. “I don’t plan to be dead for too long.” (Read more… )

Newlywed Alicia Keys — who tied the knot with rapper Swizz Beatz in August — is due to be a mommy next month, and she can’t wait! She spoke to OK! at last night’s Keep A Child Alive’s Black Ball in NYC, with her happy hubby by her side. “Zen, zen, zen!” laughed Alicia when we asked how she’s staying calm before the big day.

It wasn’t just the glow of love and impending motherhood that had Alicia so ecstatic, as she explained how Buy Life technology — which features bar codes on ads starring celebs like Alicia, that can be scanned in by smartphones to streamline the giving process — is changing the charity scene. (Read more… )

It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease. Whenever you see a “BUY LIFE” bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime.

You can also purchase a fully scannable “BUY LIFE” t-shirt and invite others to buy life wherever you go. This shirt not only looks good, but every scan does the world good. Go to Buy Life’s website to buy a t-shirt & donate.

To Alicia Keys, celebrities have become commodities that can be tapped for good. To that end, the Brooklyn native will Thursday announce a new campaign to raise more than $1 million for her AIDS charity, Keep a Child Alive, at its annual Black Ball New York charity event.

Deemed “Buy Life,” the organization will recruit celebrities such as Lady Gaga, Katie Holmes, Justin Timberlake and Kanye West, as well as Ms. Keys and her new husband, producer Swizz Beatz, to model for an advertising campaign placed in magazines, bus stops and on the Internet. (Read more… )

We’ve added more HQ images from the Black Ball arrival and afterparty at Merah Nighclub. Enjoy!

Keep A Child Alive Black Ball UK – Arrivals – May 27, 2010

May 28, 2010 – Club Merah

May 28, 2010 – Club Merah – Inside

Last night Alicia held her Keep A Child Alive Black Ball UK in London and performed with Kasabian and Bryan Ferry.

Kasabian joined Alicia Keys live onstage at a charity ball in London last night (May 27). The band were guests of honour at Keys’ Black Ball, held in aid of her charity Keep A Child Aliv at St John Smith Square in Westminster.

At the climax of the fundraiser Keys performed an intimate set. After opening with ‘No-One’ she welcomed Tom Meighan and Serge Pizzorno on stage to perform with her house band. The pair played Kasabian song ‘Underdog’ as Keys danced at the back of the stage, before joining them to duet with Meighan on ‘Where Did All The Love Go?’.

Keys played hits including ‘Try Sleeping With A Broken Heart’ and ‘Empire State Of Mind’, before being joined by Bryan Ferry. The soul singer joined the rock legend in renditions of Roxy Music’s ‘Love Is The Drug’ and Ferry’s ‘Slave To Love’. (Read more… )

Last night Alicia held her Keep A Child Alive Black Ball UK in London.